How the local pack works for roofers and home services
When someone searches for roof repair or home services near them, they usually see a small map with three businesses on top. This is the local pack. Many people only choose from this list.
Google looks at distance, relevance, and prominence. Reviews are a big part of prominence. You cannot move your office closer to every customer, but you can control your review profile.
Review signals that matter
- Volume. How many reviews you have compared to others nearby.
- Recency. How often new reviews appear.
- Rating and content. Overall score and what people say in the text.
A steady stream of honest reviews sends a strong quality signal. A flat or stale profile does not.
Review patterns that hurt you
- Long gaps with no new reviews, which suggest low activity or neglect.
- Sudden bursts of similar sounding reviews, which can look fake.
- Many unanswered negative reviews, which show that you ignore problems.
Building a healthy review pattern with automation
Use automation to create a stable, honest pattern.
- Ask for feedback after every job, not only after big projects.
- Use sentiment analysis so happy customers get the review link while unhappy customers get help.
- Keep requests and reminders steady month after month.
Over time, this creates a natural curve of reviews that looks real and strong to both humans and algorithms.
How to read your own review profile
Look at more than just the average rating.
- Count how many reviews you received in the last 90 days.
- Note repeated themes in comments such as cleanup, communication, or price.
- Compare your profile to the top three competitors nearby.
Checklist for roofers and home service owners
- Set up automated review requests after each completed job.
- Configure routing so negative feedback reaches you privately first.
- Respond to every review within a reasonable time.
- Review themes monthly and choose one operational fix to test.
Learn more
This guide focuses on rankings for roofers and home service businesses. To understand the full system behind automated reputation management, start with the main guide.
Go to the main guide to automated reputation management