Overview
Seranova is a focused tool for owners who depend on Google Reviews to win work. It connects to the systems you already use, listens to what customers say after each job, reads the tone, and routes each reply to the right place.
Happy customers are guided to leave public reviews. Unhappy customers are handled in private so you can fix issues before they damage your rating. The goal is simple. More honest five star reviews, fewer public surprises, and a clear view of how your business is performing in the eyes of your customers.
Who Seranova is for
Seranova is built for local service businesses where Google Reviews are a main source of new work.
- HVAC companies
- Roofing and home service businesses
- Plumbing companies
- Electrical and other trades
- Restaurants and catering businesses
- Salons, spas, and clinics
If your next customer searches on their phone, sees a map, and chooses one of the top three options, Seranova is for you.
Problems Seranova solves
Most owners know reviews are important, but real life gets in the way.
- Technicians forget to ask customers for reviews.
- Office staff are too busy to chase feedback manually.
- Negative experiences turn into public one star reviews before you even hear about them.
- Review responses are rushed, emotional, or inconsistent across staff.
- There is no clear picture of which staff, jobs, or locations trigger the most complaints or praise.
Seranova turns this mess into a clean, repeatable system that runs in the background.
How Seranova works
Seranova follows a simple pattern that you can explain to your team in a few minutes.
- A job, visit, or ticket is marked complete in the system you already use.
- Seranova sends a short, branded message asking the customer how things went.
- The customer replies in plain language. Seranova runs sentiment analysis and classifies the reply as positive, neutral, or negative.
- Based on the sentiment, Seranova routes the reply. Happy customers get your Google review link. Unhappy customers are routed to a human with full context.
- Seranova tracks trends over time, so you can see where you are doing well and where operations need work.
Key capabilities
Seranova is not a general marketing tool. It focuses on a few things and does them well.
- Automated review requests tied to real events such as job completion or bill payment.
- Sentiment analysis on customer replies so you know who is happy and who is not.
- Routing rules that decide when to send a review link and when to involve a human.
- Draft responses to public reviews that keep your tone calm and consistent.
- Dashboards that show review volume, rating trends, and common themes in feedback.
Focus on Google Reviews
Many tools try to cover every platform at once. Seranova starts from a different belief. For local trades and service businesses, Google is usually the channel that matters most. This is where new customers decide whether to call you or the competitor two streets away.
By focusing on Google Reviews, Seranova keeps the system simple enough for owners and teams to understand and adopt. You get a clean flow from completed job to private feedback to public review, with clear rules at every step.
How it fits into your stack
Seranova is designed to sit beside tools you already use, not replace them. It reads events such as completed jobs, orders, or visits, then handles the feedback loop from there.
You keep using your booking, dispatch, point of sale, or practice management tools. Seranova takes over the reputation management layer. It is the part that listens to customers after the work is done and turns their words into useful signals and reviews.
Guides and resources
If you want to go deeper into the methods behind Seranova, use these guides.